Spotify has finally launched its music streaming service in Middle East and North Africa. Users in countries from this region can now use Spotify’s free and paid subscription on web, desktop and mobile. This is a major expansion for the popular music streaming service as it has historically been limited to just a few countries, compared to the wide availability of its biggest competitor, Apple Music, which launched in 100 countries. Spotify will also be welcomed by other competitors who have been in the region since a while, namely Deezer and Anghami.
As per some job postings over the past year or so, it was obvious that Spotify is gearing up to launch in Middle East and North Africa. The MENA region is home to over 400 million people and is a big market with healthy demand for Spotify. Even though services like Apple Music, Deezer and Anghami have existed since a long time, Spotify will definitely make its presence felt. People had long been signing up for Spotify using workarounds.
Spotify is now available in the following locations:
- United Arab Emirates
- Saudi Arabia
- Palestine territories
With the addition of these locations, Spotify is now available in almost 78 regions.
Users get access to Spotify’s free ad-supported subscription, which works on both mobile and desktop. The usual premium subscription is also available, including the premium for family plan for up to 5 users.
Spotify will need to focus on localized music, playlists and podcasts to cater to regional audience in MENA. Apple Music and others have a head start in this so it will be interesting to see how competition plays out between Spotify and its competitors in the region. Spotify has been leading the music streaming user base globally, despite availability in lesser number of locations compared to Apple Music. MENA launch should only help solidify Spotify’s top position.
P.S. Spotify also just launched their Apple Music app.