Apple has been praised for their displays starting with the introduction of the Retina Display with the iPhone 4. The true performance of iPhone XS and iPhone XS Max Super Retina Display was put to the test by DisplayMate, a company that specializes in the field of benchmarks and measuring various display types. While the display was highly praised at the Apple Event, DisplayMate graded it an A+, after its tests that measure color accuracy, brightness, and other aspects of the display.
The OLED display in iPhone XS and iPhone XS Max is called Super Retina Display. Within the OLED display, Apple has incorporated HDR and wide gamut support, which gives it the ability to show true blacks at unprecedented levels, some of the best color accuracy in the industry, and a 1,000,000 to 1 contrast ratio.
While you can look at the deep-dive that DisplayMate went into. We will give you the summary of the whole story right here:
The iPhone XS Max has an impressive Top Tier display with close to Text Book Perfect Calibration and Performance!
Based on our extensive Lab Tests and Measurements the iPhone XS Max receives our DisplayMate Best Smartphone Display Award earning DisplayMate’s highest ever A+ grade by providing considerably better display performance than other competing Smartphones.
DisplayMate had also reviewed the iPhone X last year, which was the first smartphone by Apple with an OLED display. Users and experts had questioned whether it would be a good enough display and avoid the inherent issues that all OLED displays face. The website considered it the best OLED display on any smartphone at that time. Even after a year, reports says that iPhone X has avoided burn-in, which is a common issue with many other OLED displays.
The iPhone XS and XS Max have support for HDR10 and Dolby Vision, which helps content come to life. The display is further strengthened by True Tone, a six-channel light sensor that automatically sets the white balance based on the color temperature of the environment, thus ensuring that the image quality on the phone is always crisp and clear, but not a strain on your eyes.
It seems that the phone continues to impress the masses. Recently, Jon M. Chu, director of the movie “Crazy Rich Asians”, even agreed to the prowess of the iPhone XS Max by making a short-film on the phone, without using additional equipment. With the display and camera now having such strong seals of approval, the phone is expected to garner massive interest from the public.