Whether you are an iPhone or an Android user, everyone needs apps. The developers of these apps have to carefully choose where to commit their time and resources in order to create the best experiences for their users. Apple App Store and Google Play Store help connect a community of developers to a world of consumers by cataloging millions of apps daily for their smartphones.
You would think that Android’s massive line of products for the operating system makes them the leading majority of device sales present in America. Unfortunately, Apple’s App Store is the true Goliath when it comes to generating money on the platform.
Sensor Tower is a site that studies the global app economy as a whole. Their findings have shown that there is a 23% year-on-year difference between the App Store and the Play Store in terms of revenue, with Apple having the upper hand. According to them, the App Store managed to make 93% more money than Google Play in the Q3 of 2018.
The website helped quantify the difference through real-world currency by stating that roughly 66% of the $18.2 billion generated by the end of Q3 2018 is attributed to the App Store. For reference, in Q3 of 2017, Apple managed to make $9.7 billion. In comparison, Google Play Store earned $6.2 billion in Q3 2018, a substantial boost from their Q3 2017 earnings of $5.1 billion.
According to Sensor Tower, the three most popular apps on both storefronts were:
- Netflix (earning an estimated $243.7 million on Apple & Android)
- Tencent Video
Mobile consumers were also spending equally on mobile games as spending on these continued to follow the 14.9% year-on-year growth in the latest quarter, reaching a whopping $13.8 billion. Mobile games constituted 76% of cumulative app revenue on both iOS and Android. App Store managed to make $8.5 billion and Google Play Store managed to make $5.3 billion.
Since we’re talking numbers: Apple has the upper hand due to their treatment of parity apps. Android’s model of “pay to enjoy” is less effective than Apple’s stance of equality in app performance between devices.
When we talk purely about devices in hand, Android will always win due to their monopoly in low and mid-range markets. When you compare Android’s sub $100 range to Apple starting price of $499, there is little competition when it comes to penetrating households where spending so much on a devices cannot be justified.
Source: Sensor Tower