Did you Bokeh my child?
In the video titled Depth Control – Bokeh’d, we see two parents having a bit of a kerfuffle. The ad starts with a group of mothers scrolling through some pictures, when one of the mothers notices that her child is blurred out in the background in one of the photos. This upsets the mother that her child was blurred out in the photo.
We then see the woman – who was holding the iPhone – trying to explain that she did not blur out the child in the background on purpose and that she could reverse the effect easily. She uses Depth Control to “un-bokeh” the child, however, the mother still expresses her unhappiness as to why her child was bokeh’d in the first place. This makes for a unique and humorous ad, specially when you consider the fact that the feature being shown off doesn’t seem to be impressive enough for the mother.
Depth Control is a feature when you can manually adjust the amount of blur you want in a photo. It is great if you have a busy background and want to put the focus on one specific subject. Or, in cases like this ad, it is a great feature if you want a portrait of one person. But, beware of moms like these!
Depth Control on iPhone XS and iPhone XR lets you adjust the bokeh effect on backgrounds before or after you shoot. So you can turn a cute portrait of two kids into a stunning portrait of one kid.
Removing the noise
Apple also released another ad for Depth Control over a week ago. In this video titled Depth Control – The Backdrop, we see a woman standing in front of a busy street. Her picture is taken and the person holding the phone adjusts the amount of blur on the picture. The world around seems extremely busy and noisy, but with Portrait Mode and Depth Control, all that disappears in the background.
How to use Depth Control
Apple has been strongly marketing Depth Control and their new how-to video is another attempt at popularizing the feature. In a new YouTube video titled How to shoot with Depth Control on iPhone, Apple shows off how easy it is to use Depth Control in real-time while shooting a photo on iPhone XS, XS Max or XR. You just need to switch to Portrait Mode in the camera app, and tap on the ‘f’ button. This will let you adjust the aperture, allowing you to increase or decrease the intensity of bokeh in the background.