Apple’s event on September 12 had a number of high profile product announcements which included iPhone XS and iPhone XS Max, iPhone XR and Apple Watch Series 4. While a lot more products were rumored to announce at this event, it wasn’t the case. As per tradition, Apple uploaded the complete event video, as well as all product announcement videos (with Jony Ive’s iconic voice overs) on their YouTube channel. You can watch all of them here.
Since a couple of years, Apple has started posting a round up video which includes a lot of text and video to summarize all announcements from the event. The first time Apple did this was after iPhone 7’s launch in September 2016. A similar video has been created for this year’s iPhone launch event and it is must watch.
Apple also made a similar video just for the new features in iPhone XS.
Apple also created a humorous intro video that was played at the start of the event. Tim Cook had tweeted the below, a few minutes before the event started and everybody was confused why he did that. It turned out that it was directly linked to the intro video, filmed to Mission Impossible’s music, where an Apple employee is making her way across Apple Park, to reach Steve Jobs Theater. She carries a briefcase with her, which is revealed to include a presentation clicker, that Tim Cook has to use for the upcoming event. It was good to see Apple create something like this, which showed off their new campus, Apple Park. Apple has a habit of creating funny videos for developers, which are normally played before WWDC.
Of course, Apple also had brilliantly show and edit videos for Apple Watch Series 4, iPhone XS and iPhone XS Max and iPhone XR.
The Hokey Pokey ad was a cute little video showing how widespread Apple Watch’s usage is. It shows off the fitness and health use case of the watch.
While iPhone XS and iPhone XR had two different announcements, Apple has uploaded one video for both. Let Jony Ive walk you through the new features in these phones. I bet he misses the diamond cut chamfered edges.
Apple also uploaded a video titled ‘Shot on iPhone XS – Experiments in 4K, Slo-mo, and Time-lapse, which wasn’t played at the event. This was uploaded later on YouTube and highlights iPhone XS’s amazing video capture capabilities. Instead of just displaying video shot by iPhone XS, this video also shows behind the scenes footage of how those videos are being shot, along with difference accessories.