Apple has updated the privacy section on their website to facilitate compliance with GDPR for the US audiences. It is worth mentioning that users in the EU have been able to get a copy of their Apple ID data from Apple since May this year. The feature is now available to consumers in the US and other locations.
In this digital day and age, data is the most precious commodity. The enforcement of General Data Protection Regulation (GDPR) in recent months has given users more control over their information which is shared with advertisers. This allows for greater transparency between consumers and the company that stores their data.
To comply with the terms of the GDPR, consumers have the right to probe companies for the dataset that the company has on them. The offer further extends to residents of Canada, Iceland, Norway, Liechtenstein, Switzerland, New Zealand, and Australia. If you live in any of the mentioned countries and are curious about what data Apple has against your Apple ID, you can now request it from the company. Apple plans on adding more countries to the list in the coming months.
Apple also gives users the ability to temporarily suspend or delete their Apple IDs and all associated data with them, and request for a correction of their personal data.
Here is the data Apple stores which you can request a copy of:
- Your Apple ID account details and sign-in records.
- Data that you store with iCloud such as contacts, calendars, notes, bookmarks, reminders, email, photos, videos, and document.
- App usage information, as it relates to use of iCloud, Apple Music, Game Center and other services.
- A record of the items you have purchased or downloaded from the App Store, iTunes Store, and Apple Books, as well as your browsing history in those stores.
- Records of your Apple retail store and support transactions.
- Records of marketing communications, preferences, and other activity.
Numerous outlets are reporting that the data Apple gathers on you is minuscule at best in comparison to the massive mining titans the likes of Google, Facebook, and Huawei might have, with the latter currently under scrutiny for selling customer data to Chinese firms.
The last few years have been very turbulent for privacy enthusiasts ever since the reveal of NSA’s P.R.I.S.M program. From there, it spiraled into customers becoming wary about how important their data was when various reports began pointing how easily data is picked up and used for a company’s personal gain at the customer’s expense.
With the growth of GDPR to what it is today, consumer rights are at a turning point when it comes to safeguarding your personal data and the right to access it. Companies operating in the EU have to follow stricter guidelines when dealing with customer data and have to be transparent if their customers want to know how much data is gathered on them. The effect of the regulation is very shaky in the US with companies who are under no hard obligation to comply.
What makes Apple stand out over competitors is their stern stance on protecting customer privacy and how they are upfront with data security in encrypting devices and its data.