Apple announces September 12 event to launch new iPhones and more

Apple has announced a special event to be held on September 12, at Steve Jobs Theater in Cupertino. The invites have gone out to attendees, with the invitation saying ‘Gather round‘. As per tradition, Apple announces new iPhone models in September, so this year shouldn’t be any different. As per the rumor mill, Apple is also planning to announce a few more products in this event which include Apple Watch Series 4, new iPad Pro models, new MacBook Air with Retina Display, updated 12-inch MacBook, upgraded Mac Mini, new AirPods and AirPower. If Apple manages to announce all these products, they are sure to have an amazing quarter with so many new products.

September 12 Apple Event

Expectations from Apple’s September 12 event

There have been a lot of rumors recently with regards to Apple’s product announcements next month. Here is a quick roundup of what to expect from the event:

3 new iPhone models

An updated 5.8-inch 2018 iPhone X is expected to be released at $100 cheaper price, while a new 6.5-inch iPhone X Plus will be introduced at a higher price. Thew new X models will also be available in gold. The regular iPhone will also be updated with FaceID and a notch, but with an LCD display instead of OLED. It will also be available in multiple colors. Expect this to be the cheapest iPhone in the new line-up. Apple will likely continue selling 2017’s iPhone models at a cheaper price.

New iPad Pro models

FaceID, thin bezels, no home button and newer display size (11-inch) will be the main features for new iPad Pro models. It seems that Apple would be removing the home button from all new iOS products that will be announced next month.

Fourth generation Apple Watch

Apple Watch is expected to get an updated design, with larger screens for both 38mm and 42mm models, for both cellular and non-cellular variants. The updated models will likely ship with faster processors and improved battery performance.

13-inch MacBook Air with Retina Display

It is rumored that MacBook Air will finally be getting some much needed upgrades next month, along with a low cost. A MacBook Air with Retina Display, upgraded processor, faster SSD and ports would sell really well. But, that’s not why Apple upgrades products else Mac Mini and iPad Mini would also be getting yearly updates. How Apple would fit the new MacBook Air in their current portable Mac lineup is yet to be seen. I’m not even sure if they would still call it MacBook Air, considering that thinner and lighter MacBook model already exists.

Mac Mini

The not-so-mini-anymore Mac Mini is rumored to be getting some updates. Not only will it get faster internals, the price is also expected to get a bump. However, if the new model isn’t smaller than Intels’ small NUC computers, would it be fair for the Mac Mini to be still called Mini?

12-inch MacBook

It has been a while since these MacBooks got some upgrades. The 12-inch MacBooks still does not have the new keyboard that shipped with 2018 MacBook Pros, or Thunderbolt 3, or even True Tone displays. So there’s a lot to upgrade here as the MacBook has remained relatively unchanged since its introduction in 2015, apart from some processor updates and faster SSDs.

AirPods with wireless charging

Whether Apple will release a new wireless charging compatible case for AirPods, or release new ones with wireless charging capability, it is yet to be seen. Or, they might do both. However, it makes sense to release new AirPods with the wireless charging case because nobody is going to through away their existing cases and just keep the earbuds.


This Qi compatible wireless charging accessory was announced last year, along with iPhone X. AirPower would be able to wirelessly charge an iPhone, AirPods, and an Apple Watch, at the same time. Of course, it is expected that AirPower would be expensive.

Apple’s keynote will start at 10 a.m. PDT, and will also be streamed live on their website. If you miss the live event, you can catch up later via Apple’s website or their YouTube channel.